Markus T kids

Markus T kids

Graphic design – Product catalogue
POP display unit

A product catalogue is designed for the kids collection of Markus T, an award-winning Germany eyewear brand. Markus T is renowned for both extremely light-weighted and durable, which requires a combination of technical sophistication and minimalistic design.

To attract consumers who are parents from the high-end market, the kids collection requires a young, refreshing, smart, colorful but not childish image. Up to 10 choices of frame colours is another selling point of the collection. Thus, the last page of the product catalogue is made 1cm wider to highlight the 10 color palette, so that they can remain visible no matter which page you have turned to. Besides, tailored-made acrylic POP stands are designed and displayed as a package in the stores.