Flex, a yoga and pilates studio needs a revamp on its brand identity to go with the expansion of their studio. A slimmer typeface and more unified colours have be used in the new identity, to give a cleaner and more contemporary look and feel. The tagline ‘Yoga & Pilates Studio’ is also added to help introducing the brand better.

Old identity

Revamped new identity

Stationery and business card

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