Arama, a resort company that owns a number of luxury villas in Asia, requires a group identity as well as an identity for each of its villas. Since the names of the company and the villas are a bit long, a clean, simple and bold approach is taken. Simply a single letter ‘a’ is used to form the base of the identity. The ‘a’ is filled with a gradient colour of sky-blue to ocean-turquoise, to reflect the soothing view of the horizon, which is one of the attractions of the luxury villas.
A secondary graphic, inspired by sea waves, is created for each villa.
Example of the application of the secondary graphics.
Brand collateral designed for Arama Bali.